Steph Curry, Timbaland, and Carpentry:

Sometimes observing someone at work is the best education.

Time and again with course and curriculum development, I have seen great success in showcasing the sausage getting made. Both casual consumers and obsessed professionals want and appreciate the details as long as they’re presented in a compelling format.

Video education holds a secret power: the ability to watch an expert practice a skill over and over until their technique is burned into your brain. My job is often to capture the learning content, then showcase the expert at work as clearly and helpfully as possible.

With Steph Curry, we spent an entire day with six cameras capturing him dribbling, shooting, and scoring at the rim. The result was a look at his form and technique at an unprecedented level of detail.

For our MT Copeland course on coping crown molding, we strapped a camera to instructor Aaron Butt’s chest to capture POV views of his handiwork. We put the learner in the shoes of the carpenter.

And for Timbaland’s MasterClass on music production, we spent time just sitting in the studio, capturing his creative process while he and his team—Angel, Fede, and Chris—made music together. Because even things that feel unteachable, like the unbridled creative process, start to sink in when you have the chance to sit in the room and witness the best in the craft just getting the reps in.